Full Time
FLSA Status: 
Reports To: 
Communications Director
$75,000 - $85,000 DOE
Start Date: 
June 2020
Work Location: 
New York City or Washington DC preferred, but remote on the east coast is ok
Position Summary: 

The National Domestic Workers Alliance (NDWA) is the nation’s leading voice for respect, recognition and labor standards for domestic workers. Through leadership development, strategic campaigns and alliance building, we are building a powerful movement for social and global justice.  Domestic workers formed the Alliance in 2007 at the US Social Forum and it currently represents over 60 affiliates in more than 30 cities. Since then, NDWA’s staff leadership has played key roles in national intersectional movements centering women’s rights, immigrant rights, and racial justice. The organization and its members have been instrumental in winning Bill of Rights victories in 9 states and two cities and our work has been featured in a wide variety of digital media outlets including the New York Times op-docs and NowThis. 

At a time of increased challenges and opportunities for working people, especially women of color, NDWA seeks a Social Media Director.  This new position will develop and implement social media strategy to grow and engage NDWAs supporter base online with the goal of building a broad universe of followers and supporters ready to engage on the issues that matter to our membership and movement to advance NDWA’s strategic priorities. 

The Social Media Director will be housed within the communications team, but will work closely with our digital organizing team and other teams across the organization. The Social Media Director will develop social media strategy for promoting national and local organizing and policy campaigns, increasing the supporter base for our work, working closely with press and design staff to shift stereotypes and perceptions of domestic workers, amplify our core narrative and brand, and offer compelling intersectional narratives to tell a new story of labor, gender, and race/ethnicity in our country through our social media channels. 

The Social Media Director reports to NDWA’s Communications Director.

  • Lead and drive NDWA’s supporter-facing social media strategy in collaboration and coordination with the broader NDWA communications, digital, and field teams 
  • Coordinate closely with NDWA’s digital, membership, field, and press teams on content creation and scheduling and direct and manage an organizational social media editorial calendar 
  • Supervise staff and consultants under the Social Media Strategy work area
  • Participate in regular NDWA activities, like staff meetings and retreats, and other duties as needed.
  • Create copy as needed for online ads, video scripts, and similar projects
  • Monitor trends in the field and develop innovative and responsive strategies for maximizing those trends to broaden and deepen NDWA’s reach and engagement on social media 
  • Stay on the cutting edge of industry trends and provide recommendations for the optimal suite of tools, apps, and more
  • Manage the National Domestic Workers Alliance accounts on Facebook, Twitter, and Instagram, YouTube,  and potentially other platforms or accounts in the future
  • Coordinate responses to and engagement with supporters and workers on social media, including answering questions and providing information 
  • In coordination with digital and field staff, organize Twitter chats, Facebook Live events, and other online moments or days of action 
  • Create social media graphics and videos in collaboration with NDWA’s design team
  • Work closely with design, digital, digital organizing and fundraising teams to generate content that generates viewership, drives engagement, refers traffic to the NDWA websites and helps drive lead and donor conversions
  • Create content to help promote the online profiles of NDWA’s leaders and spokespeople
  • Create social media toolkits to help our affiliates, staff, members, and other organizations and individuals amplify our messages, and coordinate with NDWA staff and other organizations on strategic social media pushes
Job Requirements: 
  • At least 4+ years of professional social media experience 
  • Experience managing staff, consultants and/or project teams.
  • Metrics-driven; comfortable with online metrics and reporting and experienced with using data to drive social media strategy and tactics
  • Excellent writing and editing skills including writing for a range of digital mediums including Twitter, Instagram, Facebook, SMS, video, and websites 
  • Able to synthesize complex ideas into social-media friendly content 
  • Able to think like a marketer about what will grab our audiences and bring them in -- experience with developing inbound marketing strategy a plus 
  • Able to think like an organizer about how we keep our audiences engaged after our initial contact with them, and understand what drives them
  • Understanding of issues facing women of color and demonstrated commitment to workers rights and racial, economic and gender justice
  • Experience working with impacted community members from diverse backgrounds and cultures
  • Ability to organize time, manage up, work independently, as well as collaborate, coordinate, and prioritize multiple tasks and meet deadlines.
  • A demonstrated ability to develop and maintain strong relationships and partnerships across organizations 
  • Ability to work under high pressure and short deadlines 
  • Bilingual in Spanish/English is a plus.
  • Ability to travel up to 40% of the time (this is currently suspended due to coronavirus restrictions) 
  • Thorough understanding of current social media trends and tools, including automated scheduling systems. 

Women, People of Color, People with Disabilities and LGBTQ people strongly urged to apply. Applications will only be accepted electronically. Please submit a cover letter, resume, and writing sample to https://domesticworkers.bamboohr.com/jobs/view.php?id=85&source=domesticworkersThis position will remain open until filled.