The Product Marketing Manager - Content and Experimentation is a new position to accelerate the growth and impact of NDWA Labs’ chatbot, La Alianza, through building stronger connections with our domestic worker subscribers. You will be Alianza subscribers’ main point of contact for questions around our content, benefits offerings and campaigns, and the face of La Alianza in our digital media channels. You will also be the key researcher and experimenter on our small chatbot team.
This is a unique position that asks you to listen deeply to individual workers, support them with resources and information, and then to think about how you can transform 1:1 support into scaleable content that can reach hundreds of thousands. You will move fluidly between these two modes -- responding to individuals, and running experiments.
Specific responsibilities include: moderating, analyzing and responding to comments and other direct communications from individual workers; creating content (chatbot flows, social media posts, news articles, videos); conducting user research; and sourcing and researching benefits and resources before and after we distribute them to workers to ensure the quality of what we offer. You will be a main point of contact with benefits provider partners.
You should be ready to design and implement experiments, and analyze and share results. This may include experimenting with new channels (e.g. Instagram, TikTok); online to offline experiences; and expanded populations of domestic workers (e.g. gig workers, English-speaking domestic workers). You will implement experiments designed by fellow team members as well as ones you design directly.
Your immediate colleagues on the chatbot team will include an Economist in Residence who leads research via the chatbot and a Senior Growth Director, Chatbots responsible for overall growth and engagement, as well as technical management, of the chatbot.