About Caring Across Generations:
Caring Across Generations is a national campaign that brings together all people touched by care — family caregivers, care workers, older adults, and people with disabilities — to transform the way we care in this country, and to create an inclusive society that helps all of us reach our full potential, live well, and age with dignity. Founded in 2011 by worker activists Sarita Gupta and Ai-jen Poo, the campaign has worked with federal partners on a historic win to extend federal minimum wage and overtime protections to home care workers, and in 2018, helped Washington state create the nation’s first universal public program for long-term care. It also develops and implements culture change strategies with the entertainment industry to shift how our society values care on a broader level.
Caring Across is entering our ambitious next phase: launching a national campaign for Universal Family Care (UFC), a new framework to cover caregiving needs at every stage of life. Care has been entering the public discourse as an issue that affects all of us, and needs a public solution. UFC is a holistic, comprehensive solution that responds to the interconnected nature of all care needs that families face. Everyone contributes and everyone benefits to receive access to benefits ranging from childcare to paid family and medical leave, to elder care to supports for people with disabilities, all through one easily navigable, financially stable system. UFC is forward-looking, rooted in smart economics and common sense, and fundamentally committed to advancing gender, racial, and economic justice.
Caring Across Generations is seeking a Digital Director who will build, grow, and lead our digital program. The Director will increase the visibility and engagement of the caregivers who comprise the core of our Caring Majority and bring new and representative caregivers into our campaign to transform how care is given, received and valued in this country.
The Digital Director, reporting to the Managing Director, will work closely with the communications, culture change, development, and the field and organizing teams. They should be an experienced manager, ready to recruit, hire, and train a team. They will oversee the day-to-day operations of the digital team, overseeing the website, social media, SMS, and email strategy for the organization.
They will have a big-picture, campaign-focused mindset that is informed by a deep understanding of the audience journey that can be accomplished through our digital platforms. The ideal candidate is a creative and strategic thinker, a person who will use their talents and drive in service of the campaign and our goals. They will be a proactive communicator who builds strategies and plans for the long-term, but who can also effectively operationalize and implement them, delivering high-quality work quickly and on deadline.